Nectar Brand Launch Campaign

Our objective was to create a comprehensive content asset library for Nectar that aligns with the brand's launch. This library aims to establish a visual asset system that instills confidence and understanding in prospective customers. The goal is to effectively communicate the features and benefits of Nectar’s products through a lifestyle lens to showcase how the product can be easily integrated to solve common problems.

I meticulously storyboarded all of Nectar’s brand launch videos + stills, which included direction for motion graphics, set design, casting, lighting, styling and more.

SERVICES

Campaign Development
Art Direction
Visual Research
Storyboarding
Copywriting
Casting
Styling
Motion Graphics Direction