Client: Sam Edelman
Services: Creative / Art Direction, Consulting & Logomark Design
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
Services: Creative / Art Direction, Consulting & Logomark Design
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
︎︎︎ Full Campaign Case Study
Lead Creative / Art Direction for Sam Edelman’s 20th Anniversary Campaign starring Kylie Jenner. 360° Campaign Art Direction, On-set Art Direction, Brand Consulting, Social Media Strategy, Logomark Design & Product Photography
︎︎︎ Campaign Microsite Case Study
Client: SHVO
Services: Visual Identity, Logotype Design, Art Direction (Motion)Agency: Lipman
Services: Visual Identity, Logotype Design, Art Direction (Motion)Agency: Lipman
I created the logotype and visual identity system for The Alton — a luxury office & retail space located in the heart of Miami Beach, Florida. The logotype takes its inspiration from the building’s elongated structure and sleek curves.
The Alton is currently under development / set to open early 2025. More information can be viewed HERE.
Client: Greats Footwear
Services: Creative Direction, Consulting, Casting, Styling, Production, Photography + Post Production.
Model: Chris Aliaga
Digi Tech: Sean Dougherty
Services: Creative Direction, Consulting, Casting, Styling, Production, Photography + Post Production.
Model: Chris Aliaga
Digi Tech: Sean Dougherty
Greats 2025 lookbook photographed + directed by me in New York.
The all new Greats Royale 3.0 Sneaker is a sleak, low profile take on their previous renditions of the Royale — no logos, no flashy colors.
I consulted the Greats team on a direction that aligned with the aesthetic of their Essential sneaker — minimalistic and refined, yet bold and striking. I also produced the entire shoot from A-Z while dictating creative decisions like prop rentals, casting, lighting, styling, movement direction, etc.
The all new Greats Royale 3.0 Sneaker is a sleak, low profile take on their previous renditions of the Royale — no logos, no flashy colors.
I consulted the Greats team on a direction that aligned with the aesthetic of their Essential sneaker — minimalistic and refined, yet bold and striking. I also produced the entire shoot from A-Z while dictating creative decisions like prop rentals, casting, lighting, styling, movement direction, etc.
Client: Sam Edelman
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
︎︎︎ Full Gallery View
Sam Edelman Fall/Winter ‘23 lookbook photographed by Libby Edelman.
Shouldering Sam + Libby Edelman, I led creative from A-Z. I provided the team with location + casting options, on-set lighting and motion/compositional direction with Libby (photographer + founder), and more.
I also consulted the Edelman brand on hiring a new team of editors, sound designers and retouchers. I then managed all post-production teams to ensure the quality was up to standard.