Client: Sam Edelman
Services: Creative / Art Direction, Consulting & Logomark Design
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
Services: Creative / Art Direction, Consulting & Logomark Design
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
︎︎︎ Full Campaign Case Study
Lead Creative / Art Direction for Sam Edelman’s 20th Anniversary Campaign starring Kylie Jenner. 360° Campaign Art Direction, On-set Art Direction, Brand Consulting, Social Media Strategy, Logomark Design & Product Photography
︎︎︎ Campaign Microsite Case Study
Client: SHVO
Services: Visual Identity, Logotype Design, Art Direction (Motion)Agency: Lipman
Services: Visual Identity, Logotype Design, Art Direction (Motion)Agency: Lipman
I created the logotype and visual identity system for The Alton — a luxury office & retail space located in the heart of Miami Beach, Florida. The logotype takes its inspiration from the building’s elongated structure and sleek curves.
The Alton is currently under development / set to open early 2025. More information can be viewed HERE.
Client: Sam Edelman
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
︎︎︎ Full Gallery View
Sam Edelman Fall/Winter ‘23 lookbook photographed by Libby Edelman.
Shouldering Sam + Libby Edelman, I led creative from A-Z. I provided the team with location + casting options, on-set lighting and motion/compositional direction with Libby (photographer + founder), and more.
I also consulted the Edelman brand on hiring a new team of editors, sound designers and retouchers. I then managed all post-production teams to ensure the quality was up to standard.
Client: Sam Edelman
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedi Hashemian
︎︎︎ Full Gallery View
Sam Edelman Spring/Summer ‘24 lookbook photographed by Libby Edelman.
I was the lead Creative/Art Director, working hand-in-hand with Libby Edelman (photographer + founder). I chose the location and provided motion, lighting and compositional direction on set.
I also consulted the Edelman brand on hiring a new team of editors, sound designers and retouchers. I then managed all post-production teams to ensure the quality was up to standard.