︎︎︎ Full Campaign Case Study
Lead Creative / Art Direction for Sam Edelman’s 20th Anniversary Campaign starring Kylie Jenner. 360° Campaign Art Direction, On-set Art Direction, Brand Consulting, Social Media Strategy, Logomark Design & Product Photography
︎︎︎ Campaign Microsite Case Study
Services: Creative / Art Direction, Consulting & Logomark Design
Client: Sam Edelman
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
Client: Sam Edelman
Photography: Chris Colls
Agency: Lipman
DP & Post Production - Martin Landgreve
Fashion Stylist - George Cortina
Hair Stylist - Jesus Guerrero
Makeup - Ariel Tejada
Manicurist - Zola Ganzorigt
Set Design - Happy Masse
Anniversary Microsite - FAM LA
︎︎︎ Full Gallery View
Art Direction for Ferrari featuring the all-new Roma in NYC.
For the release of Ferrari’s all-new Roma, we wanted to showcase the luxury vehicle in a way that felt sophisticated and classy, yet attainable. Shot in NYC, we created a series of video vignettes and still photography assets that highlight the car’s high performance and sleek design in an aspirational yet relatable manner.
Services: Art Direction
Client: Ferrari
Agency: Matte Projects
Director: Harrison Boyce
Client Manager: Zoe Weimersheimer
Creative Director: Thuy Nguyen
Art Director: Spencer Cotton
Partner: Matt Rowean
Client Director: Taylor Solinger
Content: Megan Doyle
Director of Production: River Myers
Junior Producer: Seana Bruff
Executive Producer: Shelby Ross
Producer: Mehdi Zollo
Client: Ferrari
Agency: Matte Projects
Director: Harrison Boyce
Client Manager: Zoe Weimersheimer
Creative Director: Thuy Nguyen
Art Director: Spencer Cotton
Partner: Matt Rowean
Client Director: Taylor Solinger
Content: Megan Doyle
Director of Production: River Myers
Junior Producer: Seana Bruff
Executive Producer: Shelby Ross
Producer: Mehdi Zollo
I created the logotype and visual identity system for The Alton — a luxury office & retail space located in the heart of Miami Beach, Florida. The logotype takes its inspiration from the building’s elongated structure and sleek curves.
The Alton is currently under development / set to open early 2025. More information can be viewed HERE.
Services: Branding, Visual Identity, Logotype Design
Client: SHVO
Agency: Lipman
Client: SHVO
Agency: Lipman
︎︎︎ Full Gallery View
Sam Edelman Fall/Winter ‘23 lookbook photographed by Libby Edelman.
Shouldering Sam + Libby Edelman, I led creative from A-Z. I provided the team with location + casting options, on-set lighting and motion/compositional direction with Libby (photographer + founder), and more.
I also consulted the Edelman brand on hiring a new team of editors, sound designers and retouchers. I then managed all post-production teams to ensure the quality was up to standard.
Services: Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Client: Sam Edelman
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedraum Hashemian
Agency: Lipman
Client: Sam Edelman
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedraum Hashemian
Agency: Lipman
︎︎︎ Full Gallery View
Sam Edelman Spring/Summer ‘24 lookbook photographed by Libby Edelman.
I was the lead Creative/Art Director, working hand-in-hand with Libby Edelman (photographer + founder). I chose the location and provided motion, lighting and compositional direction on set.
I also consulted the Edelman brand on hiring a new team of editors, sound designers and retouchers. I then managed all post-production teams to ensure the quality was up to standard.
Services: Lead Creative/Art Direction, Casting, Location, Lighting, Production, Post Production Management, and Content Strategy.
Client: Sam Edelman
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedraum Hashemian
Agency: Lipman
Client: Sam Edelman
Video: Alexandra Martin
Editor: Vikram Valluri
Sound Design: Pedraum Hashemian
Agency: Lipman